Adam Shumaker - Motion

"This is Our September" Campaign

Overview

With everything the networks had going on in the month of September, we decided to create a new image campaign to promote it all. After a couple of designs we went with what I'd described as the calendar look. The boxes from the calendar were used as b-roll holders that were placed throughout the environment, but also as a means of transitioning in and out of footage. When designing and creating the toolkit I had to consider the amount of time I had to make the deadline of getting the first spot on air. Also, it had to be flexible enough to create and render animations on the fly as spots needed to remain topical and relevant.

Project

Campaign / Toolkit, Summer 2010

Client

FOX Sports South | SportSouth

Visit website

http://www.foxsportssouth.com